Marketing Solutions

From Concept ...

Imagine that your marketing plan includes growing your revenue ... and you don't know where to start.

This is where Ewing Consulting can help by defining a way for you to distinguish your business from your competitors. It all starts with understanding the customers you wish to serve and their requirements. Then you need to articulate how you satisfy these needs better. These are the first steps in properly positioning your products and services to create a competitive advantage.

Each of our customer engagements starts with understanding your customers to ensure you have the offerings your customers want to buy, and that you properly communicate your advantages.

Learn more about our marketing consulting offerings.

Implementation Services

... Through implementation

We believe that an effective solution requires the combination of both good marketing ideas and the implementation of those ideas.

Ewing Consulting will help to implement plans we develop jointly or ones developed by others like your internal marketing department or your advertising agency.

Competitive Advantage

Our Experience Fosters Your Success

Ewing Consulting specializes in helping companies in the Bergen County area to develop sustainable competitive advantages.

We apply our over thirty years of corporate and independent experience to each situation to develop the best marketing solution for your business based on a sound understanding or our client's customers.

Check out some of our case studies to understand how we have applied this experience to help our clients.

Focus Areas

e-Commerce & Internet Marketing Taking advantage of digital technologies to create competitive advantage requires a unique way of looking at your business. Entire new business models have emerged: from e-commerce and online auctions to new ways to distribute music to providing customer service.

Innovation & Business Development In a world where customers are demanding more choice and better support, providing the right offerings for your customers can mean the difference between mediocre results and world-class performance. What was a nice-to-have five years ago, may be a necessity today.

Integrated Marketing Communications Having the "best" products and services is only the beginning. Convincing your prospects, customers, and business partners to do business with your company is just as important. The more integrated your messages are, the more convincing they will be.

Web Optimization"Web Optimization" is our expanded approach to getting more people to visit your web site to support your business objectives. It includes aspects of search engine optimized web sites, e-business innovation, and integrated marketing communications.

For Example:

Web site design,
e-Mail marketing,
Solution Implementation,
Web site maintenance

Marketing consulting,
New distribution channels,
Channel support programs

Web site design
e-Commerce
Solution Implementation

Strategic planning with Kallman Worldwide

Product Positioning,
Sales Materials,
Web Site Rescue, Solution implementation

Web site development with Baron Financial

Marketing consulting,
Web site design,
Solution implementation
User training

Marketing programs with Cornell University

Marketing consulting
Web site design,
User training,
Web site maintenance

Marketing consulting,
Web site rescue,
e-Commerce,
Solution implementation

Marketing consulting,
Contact management solution,
Contact database design

Marketing consulting,
Catalog solution,
Worldwide project management

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We do it your way:

We work with our clients in the way they want to work with us. We can provide detailed solutions or parts of individual projects. We provide turn-key solutions or work with existing staff to do the work they cannot or do not want to do. We even work like temporary marketing employees to handle especially busy periods during your yearly cycle.

We also work with designs provided by others like the web site we developed based on the design provided by a client's advertising agency.