Craig S. Ewing
President, Ewing Consulting, LLC

Craig Ewing is the founder of Ewing Consulting: a marketing services and consulting firm that specializes in helping companies identify and develop competitive advantages so they can grow to the next level.   His experience is concentrated in four major areas of marketing:   Business Development and Innovation, Marketing Communications, e-Marketing and Customer Relationship Marketing.   He applies over thirty years of corporate and independent experience to each situation individually to develop the best solution within the business constraints and deadlines of each client.  Learn more from some of the client engagements.

At the same time Mr. Ewing is an Adjunct Professor teaching marketing courses at Ramapo College in Mahwah, NJ.

Prior to this, Mr. Ewing had a distinguished career at IBM with various management positions in Sales, Marketing, and Distribution Channels Management.  He was always on the leading edge of IBM's new directions.

Mr. Ewing joined IBM in 1972 as a sales person in New York City.   After twelve successful years of field sales, including management of one of IBM's first inbound sales and customer support centers, he joined the newly formed National Distribution Division.   Here he helped to develop the initial strategies and programs that enabled IBM to utilize distribution business partners.   Then, in 1993, Mr. Ewing helped lead the group that began the "IBM Direct" telesales and direct marketing operations for North America.   In 1996, Mr. Ewing joined the Finance Industry sales team for North America to develop and deploy new hybrid coverage strategies including business partners, telesales, direct marketing, and interactive marketing.   In his most recent position, Mr. Ewing worked in the ibm.com Interactive Marketing organization providing marketing leadership for the emerging area of personalized interactive marketing.

Mr. Ewing holds a B.S. in computer science from Cornell University, and an M.B.A. in marketing from The Johnson School at Cornell University.