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	<title>News you can Use</title>
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	<description>from Ewing Consulting, LLC</description>
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		<title>Positioning your business for profit</title>
		<link>http://www.ewingconsulting.com/blog/positioning-you-business-for-fun-and-profit/</link>
		<comments>http://www.ewingconsulting.com/blog/positioning-you-business-for-fun-and-profit/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 15:09:58 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Solutions]]></category>
		<category><![CDATA[Product & Service Positioning]]></category>

		<guid isPermaLink="false">http://www.ewingconsulting.com/blog/?p=399</guid>
		<description><![CDATA[Do you know, and can you articulate, what business you are really in?  The concept of positioning your products and services is all about being able to tell your customers and prospects about your business in terms that are most compelling to them.  
Good positioning is dependent on knowing the needs of your customers and prospects so you can satisfy those needs.  A business also needs to understand what it does well, and what it needs to do better.  Matching the strengths of a business with the proper set of customers is what makes good positioning more successful.  Then knowing which part of your offerings to emphasize to which customer segments makes it even better.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where do I start?</title>
		<link>http://www.ewingconsulting.com/blog/where-do-i-start/</link>
		<comments>http://www.ewingconsulting.com/blog/where-do-i-start/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 12:43:13 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[e-Mail Marketing]]></category>
		<category><![CDATA[Implementation Services]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Internet Communications]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Solutions]]></category>
		<category><![CDATA[Product & Service Positioning]]></category>

		<guid isPermaLink="false">http://www.ewingconsulting.com/blog/?p=380</guid>
		<description><![CDATA[Many clients come to use with a specific request:  usually asking for help promoting their business with a fancy web site or printed communications.  Clearly they know what they want.  A more technically oriented firm might ask questions like “What colors do you like?”  “Do you want flash movies on your web site?”  “Do you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customized e-Commerce Solutions</title>
		<link>http://www.ewingconsulting.com/blog/customized-e-commerce-solutions/</link>
		<comments>http://www.ewingconsulting.com/blog/customized-e-commerce-solutions/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 08:51:47 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[e-Commerce Solutions]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=51</guid>
		<description><![CDATA[Are you ready to expand your business e-commerce? Whether you are starting with a retail operation, or you are starting anew, there are several critical items you should address. Integration: your customers want to visit your web site and to buy your products in one easy experience.  To do this you need to ensure that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking like your customers increases sales.</title>
		<link>http://www.ewingconsulting.com/blog/do-you-think-like-your-customers/</link>
		<comments>http://www.ewingconsulting.com/blog/do-you-think-like-your-customers/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 09:13:38 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Innovation & Business Development]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Solutions]]></category>
		<category><![CDATA[Product & Service Positioning]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=57</guid>
		<description><![CDATA[Not all people think alike, so it is critical that you think like the ones most likely to be your customers.  Thinking like your customers think means you will be more likely to deliver products and services that they value.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It’s a new year:  does your marketing still enrich your brand?</title>
		<link>http://www.ewingconsulting.com/blog/it%e2%80%99s-a-new-year-does-your-marketing-still-enrich-your-brand/</link>
		<comments>http://www.ewingconsulting.com/blog/it%e2%80%99s-a-new-year-does-your-marketing-still-enrich-your-brand/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 16:14:14 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Implementation Services]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[implementation services]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Marketing Solutions]]></category>

		<guid isPermaLink="false">http://server507.webhostingpad.com/~ewingcon/blog/?p=309</guid>
		<description><![CDATA[Now is the time to reevaluate  what you are doing to build the value of your brand in the eyes of your customers and of your prospective customers.  The answers to these three will help in your evaluation.]]></description>
		<wfw:commentRss>http://www.ewingconsulting.com/blog/it%e2%80%99s-a-new-year-does-your-marketing-still-enrich-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do you drive visitors to your web site?</title>
		<link>http://www.ewingconsulting.com/blog/how-do-you-drive-visitors-to-your-web-site/</link>
		<comments>http://www.ewingconsulting.com/blog/how-do-you-drive-visitors-to-your-web-site/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 10:25:02 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Internet Communications]]></category>
		<category><![CDATA[Web Optimization]]></category>
		<category><![CDATA[Demand Generation]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=210</guid>
		<description><![CDATA[You built it, did they  come? Many companies do all the right things when they design and build their web site &#8230; identify the purpose of the web site select the appropriate audiences understand and respond to their requirements provide good content and function for these visitors include ways for visitors to contact the company [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Search Engine Optimization to get top results</title>
		<link>http://www.ewingconsulting.com/blog/using-search-engine-optimization-to-get-top-results/</link>
		<comments>http://www.ewingconsulting.com/blog/using-search-engine-optimization-to-get-top-results/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 11:05:35 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Implementation Services]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Web Optimization]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=153</guid>
		<description><![CDATA[While, the details of search engine algorithms change frequently, the underlying criteria remain the same.  To ensure that a visitor keeps coming back for additional searches, the search engine companies rank two fundamental characteristics when they rate a web site.]]></description>
		<wfw:commentRss>http://www.ewingconsulting.com/blog/using-search-engine-optimization-to-get-top-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Effectively</title>
		<link>http://www.ewingconsulting.com/blog/communicating-effectively-by-delivering/</link>
		<comments>http://www.ewingconsulting.com/blog/communicating-effectively-by-delivering/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 11:31:18 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=60</guid>
		<description><![CDATA[Communicating effectively requires delivering the right message, to the right person, at the right time, in the right format.]]></description>
		<wfw:commentRss>http://www.ewingconsulting.com/blog/communicating-effectively-by-delivering/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improving communications for better sales.</title>
		<link>http://www.ewingconsulting.com/blog/improve-customer-communications-for-better-results/</link>
		<comments>http://www.ewingconsulting.com/blog/improve-customer-communications-for-better-results/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 09:49:17 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[e-Mail Marketing]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=136</guid>
		<description><![CDATA[Are your marketing communications on target? Your communications have only a few seconds to capture the interest.  Then you have only a few more seconds to deliver your message and to ask the reader to take a desired action.  This is a lot to do in a very short time.  That is why it is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are the new internet media right for your business?</title>
		<link>http://www.ewingconsulting.com/blog/are-the-new-internet-media-right-for-your-business/</link>
		<comments>http://www.ewingconsulting.com/blog/are-the-new-internet-media-right-for-your-business/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 09:40:42 +0000</pubDate>
		<dc:creator>Scribe</dc:creator>
				<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Web Optimization]]></category>

		<guid isPermaLink="false">http://ewingconsulting.com/blog/?p=46</guid>
		<description><![CDATA[Not all media are appropriate for all marketing communications.  We can help you to develop a marketing communications plan that includes these media, when appropriate and others like e-mail marketing when they are a better fit.]]></description>
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