Ann's Tag Sales

Turn your web site into a sales generator

The Problem/Opportunity: This twenty year old small business wanted to enhance its web site to identify prospects, to provide information on upcoming sales and to generate additional revenue with new innovations.

The Challenge: Ann's Tag Sales conducts estate sales for local clients, and performs appraisals of fine are, silver and other valuable items. The sellers get more money for their personal goods plus a turn-key, local service.

Business Development & Innovation: developed new services and revenue sources
e-Marketing: enhanced existing web site to provide more information and to be easier to use.
e-Marketing: provided new capabilities with an Online Consignment Shop based on the osCommerce application
e-Marketing: developed new capability for online auction for special clients

"Ewing Consulting has been a big asset to our small business. They have worked with us to update our web site to offer new functions in new ways to support our growing business. Their marketing and general business advice plus ongoing internet services have been a major factor in our ongoing success."

Ann Scherring
Owner,
Ann's Tag Sales

The Solution: First, Ewing Consulting redesigned and simplified the web site to make it easier to navigate and easier to maintain. Then we quadruples the number of pictures available for each estate sale so more people would be motivated to come to the sale in person. Once there Ann and her staff would help them find what they wanted for a good price.

Next, we added an online Consignment shop so that items left over from an estate sale could continue to be made available for sale online. Other people were also encouraged to list their products with Ann. People visiting the web site to learn about the next estate sale are encouraged to view the consignment items and to make an offer by completing a form on the site.

Third, Ewing Consulting created the capability to conduct an Online Auction for special clients who could not sponsor an in person estate sale. People bid on the items using the web site. Ann determined the highest bidders at the end of the sale period and notified the winners.

The Results: The enhanced web site has been a boon to loyal buyers and dealers who routinely follow Ann's Tag Sales. They find the expanded information about each sale very valuable in their decision to visit the estate sale in person: often buying more than they intended to. The Consignment Shop has enabled Ann's Tag Sales to expand her services to her existing clients and to find new ones. The initial Online Auction was so successful that Ann's Tag Sales plans to conduct additional auctions for special customers.

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