Baron Financial Group
The Problem/Opportunity: This client had decided that their current web site was not providing the return on investment they desired. They also concluded that they wanted to improve the content and navigation of the web site to increase the number of leads it generated. The template system they were using was no longer compatible with these requirements.
The Solution: First we met with the leaders of the firm to document their target audiences and the messages they wanted to deliver to these people. Then we redesigned the web site and migrated it to a more flexible and more focused format that enabled easier updates. Video recordings of financial education have been added to the site to enhance the cridibilty of their claims of distinction.
The Results: The newly designed site is operating effectively. The client is investigating additional ways to utilize the internet to deliver their messages more effectively.
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