The Baron Financial Group
The Problem/Opportunity: This client had decided that their current web site was not providing the return on investment they desired. They also concluded that they wanted to improve the content and navigation of the web site to increase the number of leads it generated. The template system they were using was no longer compatible with these requirements.
The Solution: First we met with the leaders of the firm to document their target audiences and the messages they wanted to deliver to these people. This exercise identified several additional areas where they could distinguish themselves from their competition.
Then we redesigned the web site and converted it to a more flexible and more focused format that enabled easier updates. Video recordings of the financial education they have offered are included to enhance the credibility of their claims of distinction. Other videos describing the firm and the work they do have also been added. The client added a blogging application to make it easier for their staff to keep news about the firm current and more inviting with images. The content and quality continues to improve with additional search engine optimization initiatives and expanded descriptions of their offerings.
"Thank you for your outstanding service throughout the year. We all wanted you to know how much we greatly appreciate your quality work."
James Shagawat
Wealth Management Principal
The Results: The newly designed site is operating effectively. The navigation has been updated to make it easier and faster for visitors to find the content they want. The site has expanded to over fifty-five pages of engaging content to support their sales and marketing efforts. At least one new client approached the firm after researching alternatives exclusively on the web and choose Baron Financial as their new financial advisor.
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