Case Studies

Internet Marketing & e-Commerce

Ann's Tag Sales - developed enhanced services for existing estate sales client. Additional sources of revenue with an Online Consignment Shop using a shopping cart application. Also created the ability to conduct Online Auctions. Maintain the site contents and implement updates for each tag sale.

Close Knit - refreshed their online web presence so that it was more effective and easier to maintain by the client. Added an enhanced shopping cart application to manage their online sales. Integrated a blog application so the client could expand its reach to its customers. Provided e-mail marketing services as part of their ongoing marketing communications.

Johnson School at Cornell University - designed the internet presence for their alumni clubs. Standardized the web site into an easy to use web site template and User's Guide targeted at volunteer web masters. The project significantly increased alumni participation in their local clubs.

Cheeky Tea, Inc. - identified new opportunities for a small business with limited capital or human resource investments. Developed a new sales and marketing channel by implementing an online store with over three times the number of products as their existing printed catalog. Completed the project from concept through implementation in six weeks.

Kallman Worldwide - helped to position this companies offerings so they were most appealing to their largest customer set. The restructures some offerings as a result of the positioning work. Then we developed sales and related training materials for their sales force. These messages were then added to their web site to make it a more effective sales tool.

Matisse Chocolatier - worked with the client to provide an enhanced web site and shopping capabilities based on the design provided by their advertising agency. Personalized the shopping cart application so that it was integrated with the rest of the web site to provide a positive user experience. Provided ongoing marketing advice about how to integrate their online business with the retail store. Maintained the site's content, pricing and organization along with additional marketing services.

Innovation and Business Development:

IBM - Business Partner Programs - developed IBM's first loyalty program for its "best" business partners to increase business partner satisfaction. The program continues today. Kallman Worldwide - developed their marketing messages and developed their web site with integrated customer support so they could handle increased activity without increasing their staff.

IBM - Worldwide Catalog Integration: Lead the team to change IBM's diverse catalogs into a consistent presentation among all its catalogs no matter what product group or country of origin.
Close Knit - refreshed their online web presence so that it was more effective and easier to maintain by the client. Added an enhanced shopping cart application to manage their online sales. Integrated a blog application so the client could expand its reach to its customers. Provided e-mail marketing services as part of their ongoing marketing communications.

Ramapo Wildcats - designed their contact management solution with integrated online registration so they could better communicate with their membership.

Integrated Marketing Communications:

Professional Management Education Organization - First we helped this client prioritize its alternatives to increase its penetration with its largest accounts. Then we choose to implement the number one priority initiative of developing a direct marketing campaign. Ewing Consulting developed the plan, managed its implementation to ensure the project was completed on time and within budge.