Takes advantage of digital technology to enhance your offerings.
Some say e-marketing is just an extension of traditional marketing.
Others say it is a separate and distinct approach to business. In either case, taking advantage of digital technologies to create competitive advantage requires a unique way of looking at your business or organization. In just the last fifteen years we have seen entire new business models emerge from e-commerce and online auctions to new ways to distribute music and videos to combinations of traditional physical outlets with new online channels.
- Designing and implementing a web presence that responds to the needs of your customers so you can position your business in the most appropriate way.
- Integrating the web site into the rest of your business processes for greater customer support and internal efficiency.
- Personalizing e-commerce solutions for your business needs using available applications.
- Developing e-mail communication campaigns to increase awareness of your offerings and to drive desired customer actions.
- Implementing pay-per-click advertising campaigns using popular search engines.
In many cases it all starts with a web site. And all sites are not created equal. An effective site must be planned so that it responds to the different needs of the various people who visit the site. Within these differences, the same person visits a site for different reasons at different times. This is why it is so important to develop the content and navigation for your web site to meet the needs of your target audiences.
- Lead generation is often the first objective for a web site. Having a nice web site with pages describing your business offerings can be a good way to generate leads while people learn about your organization. This same type of site can be used to establish an online community for people with similar interests like an alumni organization. These sites should be designed to maximize their effectiveness with lots of good content and an easy way for prospects to contact your company.
- Integrated web sites bring out the real power of the internet. The real power of the web comes when you integrate transaction capabilities into your site.
- Let your prospects enroll in a class or apply for membership by completing an online form? This way you receive the information directly into your integrated contact management system with less effort and greater accuracy.
- Add an e-commerce solution to make it easier for your customers to buy your products and services. Integrating the site with your order processing system is even better.
- Improve customer satisfaction by integrating customer support systems with your web site. Provide online answers to Frequently Asked Questions to give your customers faster response at no additional cost.
- Enable online forms to capture data for ongoing projects with your business partners
- e-Commerce can be a effective new distribution channel for your business if it is implemented correctly. A successful e-commerce solution requires the supporting marketing communications to change people's buying patterns and the business procedures to deliver their purchases the way they expect them.
- e-Mail communications programs are becoming more popular because they are easier and often less expensive to implement. They also have to include valuable information so your customers, prospects and business partners do not view these communications as SPAM.
- Online Advertising using search engines has become one of the fastest growing areas of advertising. Making your investment in pay-per-click advertising pay off requires careful targeting and planning so you pay only for the prospects you want.
We've done it before. Ewing Consulting has the experience to help you to more quickly:
- develop your e-marketing objectives,
- design and develop an integrated web site that reflects those objectives. Maintain and enhance your site to keep it current and responsive to the changing needs of your customers.
- Personalize an e-commerce solution to for an effective sales and distribution channel.
- Design and manage e-mail campaigns to supplement your traditional marketing communications.
- Implement online advertising campaigns.
Ewing Consulting also has the experience to integrate the marketing plan with the technical implementation so you get the best integrated e-marketing for your needs.
Get started today.