e-Commerce Solutions
Our e-Commerce solutions range from installing and testing a solution with limited personalization to more customized solutions to be integrated with the rest of the client's marketing initiatives. Explore our sample e-commerce site.
Installing and modifying the application can be the least complicated part of the solution. Organizing the online store so customers can find the products they want is just as important as having a store that is appealing visually. Motivating people to use the new e-Commerce solution is more difficult than it seems. We combine our marketing consulting and implementation services to address each aspect of launching a new online sale channel.
Product Organization:
We also offer marketing consulting to determine the best way to organize, display and merchandise the client's products and services. Retail clients need to learn how to replace the personal sales interactions with rewarding web experiences for each visitor. Consider a product that offers several options for size, color, and design. There consider the same item being available with others in various combinations. It is relatively easy when the merchant can speak with the customer, ask and answer questions to get the right combination of goods for a gift. Now replace that discussion with a web interaction. Defining this web interaction is one of the ways our consulting services can be helpful.
Digital Image Management
Back office operations is another thing that is often new when a client adds e-commerce to its sales channels. Determining how the product SKUs should be assigned for easy management. Taking and collecting appropriate images of the products so they are represented in a very positive fashion is often a new task. Often multiple images are needed for selected products. We help our clients to define the best method to tag, organize and manage these images and how to manage them within the e-Commerce application.
Merchandising
In general people do not immediately start buying from your online store just because you have made it available. Customers need to be educated about how the new online store can help them. We urge our clients to develop a merchandising plan to tell people about the new e-Commerce offering. We help them to develop this Integrated Marketing Communications plan so they get the best results within their individual budget limitations. This plan can include brochures and coupons for existing retail customer, advertising and direct mail.
Case Studies
- Close Knit Yarns: replaced an existing solution so they could sell not only knitting classes (services), but also knitting supplies (products) in the future.
- Ann's Tag Sales: added an e-Commerce solution to enable them to sell high quality consignment products to their tag sale customers.
- Cheeky Tea: implemented a new e-Commerce solution as the only sales channel for a small business.
- Matisse Chocolatier: replaced a non-functioning e-Commerce solution, with one that worked well. The e-Commerce solution was also integrated with the rest of their web site that visually reflected the high quality of their chocolate products.
Application Solution
Our e-Commerce solutions are based on osCommerce.
Get Started and begin the discussion about how Ewing Consulting can help you with your e-Commerce solution.