Web Design and Implementation

A few questions before we start

We help our client answer several very important questions as the basis for their web site design and implementation:

  1. What are your goals for the web site?
  2. Who are your target audiences?
  3. Why will these people find your web site useful?
  4. How do you articulate your competitive advantage or claim of distinction for these people?

Web sites are more likely to achieve their objectives if people visit the site, find it valuable, and come back frequently.  We help our clients to design, develop and implement a site that achieves their objectives.  We worry about the details so our clients do not have to.

Content, function and navigation:

"Content is King!"  The messages and functions provided on a web site are the most important contributors to the web site's success.  We help our clients to define their messages and to determine how to deliver them in a compelling way.  Well written content usually produces a site that is easier for search engines to analyze.  We can even help to write the copy if a client prefers.  Being able to find the required information easily is just as important.  We help our clients to design the navigation within the site that will be more likely to provide a positive user experience.

Context:

We help our clients to set the visual elements of their web site to provide the proper context in which their content is perceived.  Many web sites for photographers use black backgrounds to provide a more vivid presentation of their photography.  Greens and blues can support the calming image desired for a day spa.  Lots of action on a web site may be preferred by companies selling their technology skills.

Site Implementation:

We work to move from a well designed site to one that is developed to provide a good user experience, with efficient programming and easier maintenance.  The web site for one of our clients requires weekly updates.  We developed it to have almost all of the variable content on one page.  The result is a site that is much easier and less expensive to maintain. 

We rescued the site of another client that was designed to reflect the premium quality of their products.  Unfortunately, the original implementation included difficult navigation and functions that did not work properly.  By combining our marketing knowledge, design skills and implementation talents we were able to produce a more effective web site.

Get Started to create a new web site or to refresh or rescue one you already have.